Why Every Artist Name Starts With 'AI'

When we sat down to name the first artist, the decision was already made. The name had to declare what it was. Not hint at it. Not leave breadcrumbs for critics to follow. Declare it.

AIryss. AImee. BuckAI G. AÏven. Every name carries those two letters — AI — right there in the open. You can’t miss it. You’re not supposed to.

In an industry that’s been quietly using AI tools while publicly denouncing them, we chose the opposite lane. We built a label where the first thing you learn about every artist is that they’re AI-generated.

Why? Because transparency isn’t a limitation. It’s the competitive advantage. When you’ve already told the world what you are, the only thing left that matters is the music. Does it move you? Does it make you feel something? Does it earn your time?

That’s the bet. And we’re going all in.